iQ Credit Union Happy Valley, Oregon
In the process of launching a new brand, iQ Credit Union also made plans for a new branch design. Aimed at highlighting an emphasis on the health and welfare of both employees and the surrounding community, the project would also be designed to meet WELL certification.
A Branch Design Reflecting Brand Values
With an architecture application of brand guidelines, iQ Credit Union aimed for a more modern branch design that maintained brand standards. Working with the Otak team from concept to construction, an exterior branding vision board was developed with a focus on accentuating features found in the northwest and iQ’s established brand values. Resulting themes of transparency, varied massing, an interesting articulation of the drive-through, as well as regional materials and accents would be prominent elements of the final design. A priority of sustainability is highlighted by the use of locally-sourced materials, low flow fixtures, an exposed wood structure, and an emphasis on natural daylighting and sun shading.