Blog
October 2014

Last weekend, a group of volunteers transformed four blocks of Third Avenue in Portland’s Old Town/Chinatown district into a “pop-up plaza” by reclaiming 1,000 linear feet of roadway as pedestrian space and a protected bike lane. The project was the latest, and largest, project undertaken by Better Block PDX, a group that aims to “create inviting and interactive places that challenge the notion that streets are only for cars.”

For three days, space normally reserved for parking and driving was filled with pedestrians, attracted by ping pong tables, outdoor seating, vendors, musicians, and space for painting and art. Local community associations and businesses initiated the project, and restaurants and cafes moved seating into the expanded pedestrian space. Although the project was temporary, supporters see it as a first step towards a permanent solution for a safer and more appealing Old/Town Chinatown.

The pop-up plaza took place a few blocks north of Otak’s corporate office, and we were proud to sponsor the demonstration project. In addition to financial support, Otak’s Ron Dean, Ben Bortolazzo, Nick Tahran, and Martin Glastra van Loon (and his son, Max), helped with setup and take down responsibilities. Otak believes in creating unique and engaging people places as catalysts for urban revitalization, and this project successfully demonstrated the effectiveness of “place-making”.
 
We look forward to our future involvement in transforming Old Town/Chinatown, as well as future participation in Better Block PDX events!

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